If you recently had a business website designed, you might be wondering why your traffic levels are low. You took time to have your website professionally designed and your business offers quality products or services, so what else do you have to do?
When it comes to generating high levels of traffic, it is important for business owners to focus on being ranked above other competitor’s sites on the most popular search engines. Sites that have been up and running for quite a while are generally ranked higher than those that are new to the world wide web. This is because, in the past, there were less sites to compete with and it was easier for the site to get a higher ranking. Search engines also tend to trust sites that have been around for a long time and the saying “Old is Gold” is often used.
Just because your site is a newly launched one does not mean that you cannot build trust with the search engine and improve your rankings to compete. With the right content, the right keywords, and the right search engine optimization strategies, you can compete with veteran sites that are getting all of the traffic right now. If you are ready to start taking some of the traffic away from the high ranked sites, you have come to the right place. Here is a how to guide so that you can start competing with all of those veteran sites that are taking the attention away from your website.
How to Compete with the Older, High Ranking Sites on Search Engines
Start by Conducting a Web Analysis
You might not know what is affecting the ranking of your website. Before you start optimizing your page, take time to conduct an in-depth analysis of your page. This includes running reports on usability metrics, the content of your webpages, the structure of your webpages, and your index pages. Once you run this analysis, you can find out what factors on-page are affecting your rankings. After you do this, make sure that you run a competition analysis on your competitor’s page to see what they are doing right. This will give you insight into what you need to focus your pursuits on to improve your rankings. Click here for more SEO tips.