While many people have heard of page authority and they know it is a good thing for their website, they may not know exactly what it is. Before you can improve your page authority, you need to know what it is and how it works. After that, you can pick up some tips on how you can improve your own page authority.
What Is Page Authority?
At the most basic level, page authority is the likelihood that someone will find your page using a search engine. A page that has very high page authority is one that will show up quickly on a search engine search. A page with the best page authority will be first on the list of results. A page with low page authority might not be seen on the first page, or it may not be seen at all. Remember that page authority is related to one page of your website, rather than the entire site itself.
What Goes Into Measuring Page Authority?
Measuring page authority can be a difficult thing; because so many factors go into the ranking process of search engines like Google and Bing, you cannot point to one thing as determining a page’s page authority. Some of the factors that go into a high page authority include textual content, external links and tagging. Working with these metrics can help you improve your page authority very quickly.
If you want to make sure that people are linking to your content, remember that they have to know that it exists. Many people take on too many social networks at once and then let them all fall to the wayside. Instead, start off with one or two that make sense to you, whether you decide that you are most comfortable with Facebook, Google +, Twitter or Pintrest. You have created the possibility of people looking at your content and then following the links that you provide back to your page. Moreover, the links that you provide will increase your page authority, as well. Click here for more about the importance of page authority.